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Practice
International Expansion
Five countries, six cities, and a working assumption that global is local.
Currently booking
↘ expertise
01
Market entry
Where to go next, in what order, and what it costs to be wrong.
02
Local partnerships
Finding and vetting the people on the ground who make a market work.
03
Regional go-to-market
Pricing, positioning, and operations adapted to a market, not translated into it.
How it works
A typical engagement
Week 1–2
Audit
Where you are already getting demand you did not ask for, what the local economics look like, and who is already operating there.
Week 3–4
Strategy
A ranked view of markets: where to go first, what it costs to be wrong, and which ones need a partner rather than a hire.
Week 5–6
Execution
We pressure-test against budget, legal, and the people who would have to run it, then land on a sequence you can commit to.